PENGARUH FEAR OF MISSING OUT (FOMO), PERILAKU PEMBELIAN IMPULSIF, DAN MEDIA SOSIAL TERHADAP MINAT BELI BELANJA ONLINE PADA GENERASI Z
DOI:
https://doi.org/10.30863/alkharaj.v5i2.8840Keywords:
Online Purchase Intention, Generation ZAbstract
This study was conducted to determine how much influence Fear of Missing Out (Fomo), Impulsive Buying, and Social Media have on online shopping interest in generation Z. The research method uses a causal quantitative method. The population used is generation Z with a sample of 170 respondents selected using purposive sampling techniques, where data was collected through a Google Form questionnaire and distributed to generation Z. The data used was analyzed using SPSS. The result of this study indicate that (1) Fear of Missing Out (FoMO) has a positive and significant effect on online shopping interest in generation Z (2) Impulsive Buying has a negative and insignificant effect on online shopping interest in generation Z (3) Social Media has a positive and significant effect on online shopping interest in generation Z (4) Fear of Missing Out (FoMO), Impulsive Buying, and Social Media have a simultaneous effect on online shopping interest in generation Z.
References
Ajzen, Icek. 1991. "The Theory Of Planned Behavior." Organizational Behavior And Human Decision Processes 50, 179-211.
Ardiansyah, Mukhlis Novi. 2020. "Analisis Bentuk Karakter Dalam Penggunaan Media Sosial Pada Siswa Smp Kota Pontianak (Studi Kasus Di Smp Negeri Dan Swasta)." (J-Psh) Jurnal Pendidikan Sosiologi Dan Humaniora Vol. 11 No. 1.
Asyifa, Haura Ardella, Khairunnisa Hidayah, And Handrix Chris Haryanto. 2024. "Pengaruh Fear of Missing Out (Fomo) Terhadap Pembelian Impulsif Online Food Delivery Pada Generasi Z." Jurnal Consulenza:Jurnal Bimbingan Konseling Dan Psikologi Vol 7, No. 2, Hal 44-56.
Blumler, Elihu Katz Jay G, And Michael Gurevitch. 1973. "Uses And Gratifications Research." The Public Opinion Quarterly 37 (4),509-523.
Indriyani, Ratih, And Atita Suri. 2020. "Pengaruh Media Sosial Terhadap Keputusan Pembelian Melalui Motivasi Konsumen Pada Produk Fast Fashion." Jurnal Manajemen Pemasaran Vol. 14, No. 1 Hal 25-34.
Latief, Rahmawati. 2024. "Analisis Dampak Perilaku Fear of Missing Out (Fomo) Di Kalangan Pengguna Media Sosial." Jurnal Al-Irsyad Al-Nafs Vol. 11 (1), 31-46.
Muharam, Gaiska Meindeita, Dewi Sulistiya, Novita Sari, Zulfa Fahmi, And Khairani Zikrinawati. 2023. "Pengaruh Fear of Missing Out (Fomo) Dan Konformitas Teman Sebaya Terhadap Impulsive Buying Pada Mahasiswa Kota Semarang (Studi Pada Konsumen Tiktok Shop)." Jsd (Jurnal Sunan Doe) Experimental Student Experiences 1 (8) 687-695.
Nasrullah, R. 2015. "Media Sosial Perspektif Komunikasi, Budaya Dan Sosioteknologi." Bandung: Simbiosa Rekatma Media.
Permana, Erwin, Dela Setia Cahyani, Famita Wijayanti, And Syamsurizal. 2024. "Analisis Kepuasan Generasi Z Terhadap Layanan E-commerce." Jurnal Ilmiah Ekonomi, Akuntansi, Dan Pajak Vol.1, No.2.
Pratiwi, Aceria Mega Putri, Ambok Pangiuk, And Muhammad Ismail. 2023. Pengaruh Jual Beli Online E-commerce Shopee Terhadap Minat Beli Saat Pandemi Covid-19 Pada Masyarakat Milenial Di Kecamatan Belitang. Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi: Journal Of Management And Creative Business (Jmcbus) Vol. 1, No. 2.
Puspita, Ainaya Arum, And Afif Zaerofi. 2024. "Pengaruh Promosi Penjualan, Kualitas Website, Dan Positive Emotion Terhadap Impulsive Buying Perspektif Ekonomi Islam." Ad-Deenar: Jurnal Ekonomi Dan Bisnis Islam Vol: 8/No: 01.
Rahmasari, Lisda. September 2010. "Menciptakan Implusive Buying." Majalah Ilmiah Informatika Vol. 1 No. 3.
Rizky, Adrian, Dedi Mulyadi, And Sungkono. 2024. "Pengaruh Fear of Missing Out (Fomo) Terhadap Perilaku Konsumen Dalam Pembelian Produk Viral Di Media Sosial Pada Gen-Z (Studi Kasus Di Kabupaten Karawang) Penelitian Kuantitatif Kualitatif Sugiyono 2013." Jurnal Ekonomi 2(9). 211-219.
Rook, Dennis W., And Robert J. Fisher. 1995. "Normative Influences On Impulsive Buying Behavior." Journal Of Consumer Research Vol. 22.
Ruyandy,, R., And S Kartasasmita. 2021. "The Effect Of Fomo As A Mediator Of Big-Five Personality Relationship With Problematic Internet Use Among Emerging Adulthood." Proceedings Of The International Conference On Economics, Business, Social, And Humanities (Icebsh 2021) 570 (Icebsh), 356-364.
Sanjaya, Rian, And Rojuaniah. 2022. "Pengaruh Fear of Missing Out Dan The Big Five Personality Terhadap Perilaku Phubbing Pada Generasi-Z." Jmbo Jurnal Manajemen Bisnis Dan Organisasi Vol. 1, No. 2,: 205-231.
Sari, Aprilia Eka. 2014. "Analisis Faktor Yang Mempengaruhi Pembelian Spontan." Jurnal Sains Pemasaran Indonesia Vol. 8 No. 1.
Savitri, Judithya Anggita. 2019. "Fear of Missing Out Dan Kesejahteraan Psikologis Individu Pengguna Media Sosial Di Usia Emerging Adulthood." Acta Psychologia Vol 1, No. 1 Hal 87-96.
Seftila, Sella, Oyon Saryono, And Faizal Haris Eko Prabowo. 2021. Peningkatan Minat Beli Konsumen Secara Online Dalam Aplikasi E-commerce. Universitas Muhammadiyah Cirebon: Jurnal Value: Jurnal Manajemen Dan Akuntansi 16 (2), Hal. 499 - 511.
Septila, Rasulika, And Eka Dian Aprilia. 2017. "Impulse Buying Pada Mahasiswa Di Banda Aceh." Psikoislamedia Jurnal Psikologi Vol 2, No. 2.
Setiawati, Mila, Yulfita Aini, And Welven Aida. 2016. "Pengaruh Media Sosial Terhadap Minat Beli Belanja Konsumen Studi Kasus Mahasiswa Manajemen Universitas Pasir Pangaraian." Fakultas Ekonomi, Universitas Pasir Pengaraian.
Taan, Hapsawati. 2021. Kemudahan Penggunaan Dan Harga Terhadap Minat Beli Belanja Online Konsumen. Universitas Negeri Gorontalo: E-Journal Ekonomi Bisnis Dan Akuntansi, Vol 8 (1): 89-96.
Ulfa, V. M. 2024. "Memanfaatkan Fear of Missing Out (Fomo) Die Era Digital: Peran Pemasaran Media Sosial Dalam Mengubah Keputusan Pembelian Konsumen." Journal Of Innovation Research And Knowledge Vol. 4, No.5.
Utamanyu, Rani Apsari, And Rini Darmastuti. 2022. "Budaya Belanja Online Generasi Z Dan Generasi Milenial Di Jawa Tengah (Studi Kasus Produk Kecantikan Di Online Shop Beauty By Asame)." Jurnal Scriptura Vol. 12, No. 1.
Wulandari, Delfia, And Prima Aulia. 2022. "Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumtif Belanja Online Pada Generasi Z Di Kota Padang." Jurnal Riset Psikologi Vol. 5, No. 4 178-186.
Yani, Emi Ulfi. Rojuaniah. N.D. "Pengaruh Sosial Media Marketing Dan Domo Terhadap Purchase Intention Melalui Electronic Word of Mouth."
Zlavia Melia, N. 2020. "Pengaruh Fear of Missing Out, Kontrol Diri, Narsisme, Dan Strategi Koping Terhadap Adiksi Media Sosial Pada Mahasiswa Di Jabodetabek."
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ayu Mandira, Afif Zaerofi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
