TINJAUAN PRINSIP ‘ADALAH TERHADAP KONTESTASI PASAR TRADISIONAL DENGAN PASAR MODERN DI BARANTI KAB. SIDENRENG RAPPANG
DOI:
https://doi.org/10.30863/alkharaj.v6i1.9852Kata Kunci:
Prinsip ‘Adalah, Pasar Baranti, Persaingan PasarAbstrak
Kontestasi pasar adalah persaingan antara pasar tradisional dan modern di baranti untuk menarik konsumen. Penelitian ini bertujuan memahami realitas kontestasi serta penerapan prinsip ‘Adalah dalam persaingan pasar Metode yang digunakan adalah deskriptif kualitatif. Jenis penelitian ini yaitu penelitian lapangan. Sumber data yang digunakan yaitu data primer dan data sekunder. Teknik analisis data yaitu pemaparan data, reduksi data dan penarikan kesimpulan.  Hasil penelitian ini adalah (1) Persaingan antara pasar modern dan tradisional di Baranti, Kabupaten Sidenreng Rappang dipengaruhi oleh faktor keberadaan pasar tradisional, pasar modern, persaingan, dan dampak sosial budaya. Meskipun pasar modern menawarkan kenyamanan, pasar tradisional tetap penting bagi masyarakat lokal. Kedua pasar ini bisa saling melengkapi jika dikelola dengan baik, memberikan manfaat besar bagi warga Baranti. (2) Pasar di Baranti mengimplementasikan prinsip 'Adalah' dalam persaingan pasar dengan tiga cara yaitu menegakkan harga adil, menghindari ketidakpastian (gharar), dan kebebasan berdagang yang etis. (3) Analisis prinsip 'Adalah dapat diwujudkan menggunakan prinsip transparansi, prinsip objektif, dan prinsip akuntabilitasReferensi
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