IDEOLOGI GENDER DAN PEMBERDAYAAN DIRI DALAM LIRIK TAYLOR SWIFT OPALITE: KAJIAN TINDAK TUTUR DAN WACANA KRITIS
DOI:
https://doi.org/10.30863/an.v19i1.12139Kata Kunci:
Gender, Critical Discourse Analysis, Speech Acts, Self-empowermentAbstrak
Musik merepresentasikan hubungan kompleks dan dinamis antara aspek sosial, ideologis, dan psikologis. Sebagai fenomena global, Taylor Swift secara konsisten menyuarakan pemberdayaan diri melalui lirik yang merefleksikan emosi serta kapasitas bertindak. Tujuan penelitian ini adalah untuk menguraikan peran tindak tutur dalam narasi pemulihan dan pemberdayaan diri serta menguak ideologi dalam lirik lagu Opalite dengan menggunakan metode kualitatif deskriptif melalui teknik close reading, mengintegrasikan teori Tindak Tutur dan Analisis Wacana Kritis (AWK). Hasil analisis menunjukkan dominasi tindak tutur asertif dan ekspresif tanpa adanya tuturan deklaratif. Tuturan asertif dan ekspresif berfungsi memvalidasi trauma masa lalu dan mengklaim kebebasan. Sementara itu, tuturan direktif dan komisif memosisikan penutur sebagai pelindung yang menawarkan ruang aman dan komitmen tentang kepedulian. Melalui kerangka AWK, dimensi teks (mikro) menunjukkan makna oposisi biner yang menegaskan pengalaman buruk dan pemulihan. Dimensi diskursus (meso) menunjuk pada konsistensi Taylor Swift dalam membangun hubungan parasosial dengan Swifties, penggemarnya, di ruang emosional. Dimensi sosiokultural (makro) menunjukkan ideologi yang tengah berkembang di masyarakat, yakni pemulihan, kesehatan mental, dan pemberdayaan diri.
Kata kunci: gender, analisis wacana kritis, tindak tutur, pemberdayaan diri
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