DETERMINAN MINAT BERWIRAUSAHA GEN Z PROVINSI RIAU: Pengaruh Literasi Digital, Self Efficacy dan Risk Tolerance

Dichi Selma Yuni; Aminah Nuriyah

doi:10.30863/alkharaj.v5i2.8675

Authors

Dichi Selma Yuni Tazkia University
Aminah Nuriyah Tazkia University

DOI:

https://doi.org/10.30863/alkharaj.v5i2.8675

Keywords:

Digital Literacy, Entrepreneurial Interest, Risk Tolerance, Self Efficacy

Abstract

This study aims to determine and analyze the influence of digital literacy on the entrepreneurial interest of Gen Z in Riau Province, the influence of self efficacy on the entrepreneur6ial interest of Gen Z in Riau Province, and the influence of risk tolerance on the entrepreneurial interest of Gen Z in Riau Province. The method used in this study is a quantitative method. The population in this study were all Gen Z (aged 15-27 years) from Riau Province. The sampling technique in this study was using a purposive sampling technique with a total of 190 respondents. The data collection technique was by distributing a Google Form questionnaire to Gen Z in Riau Province. This study uses descriptive statistical data analysis techniques, statistical analysis in this study was using SMARTPLS 4 software to process data and data analysis methods using Partial Least Square Structural Equation Modelling (PLS-SEM). The result of this study indicate that partially the variables of digital literacy, self efficacy and risk tolerance have a positive and significant effect on the entrepreneurial interest of Gen Z in Riau Province.

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