Pemasaran Pendidikan Menuju Era Revolusi Industri 5.0

Authors

  • Fajri Dwiyama Institut Agama Islam Negeri Bone, Indonesia

DOI:

https://doi.org/10.35673/ajmpi.v11i1.2117

Keywords:

Educational Marketing, Industrial Revolutio 5.0

Abstract

The development of the world of education is so rapid, in proportion to the level of competition between educational institutions. This happened due to a paradigm shift towards the views of educational experts who initially looked at the social aspect of society and turned to corporate. Educational institutions are not only seen as a forum for producing superior human resources, but beyond that. Educational institutions grow into production organizations that produce products and services offered to consumers. The use of assistive devices in the form of technology also contributes greatly to the marketing of education carried out by institutions. Technological sophistication allows educational institutions to expand the marketing area in an unlimited and seamless direction. However, behind this various problems have emerged in the management of educational institutions related to marketing competition. Educational institutions that master technology can market well will get a high response from the community, on the other hand institutions that do not have the ability to master technology in supporting marketing will be left behind and abandoned by the community.

References

A Efferi -, and Undefined 2014. “Dinamika Persaingan Antar Lembaga Pendidikan.†journal.iainkudus.ac.id (n.d.). http://journal.iainkudus.ac.id/index.php/Quality/article/view/2095.

Fandy Tjiptono, Strategi Pemasaran: Prinsip dan Penerapan, Yogyakarta: ANDI OFFSET, 2019

Fauzi Fahmi, and Wahyu Iskandar. “TIPOLOGI KEPEMIMPINAN DALAM PENINGKATAN MUTU PENDIDIKAN ISLAM DI MADRASAH.†Adaara: Jurnal Manajemen Pendidikan Islam 10, no. 1 (February 28, 2020): 1–10. https://jurnal.iain-bone.ac.id/index.php/adara/article/view/852.

F Dwiyama - Adaara: Jurnal Manajemen, and undefined 2019. “BRAND IMAGE: UPAYA MEMASARKAN PENDIDIKAN BAGI LEMBAGA YANG KURANG MAMPU BERSAING.†mail.jurnal.iain-bone.ac.id (n.d.). https://mail.jurnal.iain-bone.ac.id/index.php/adara/article/viewFile/424/349.

http://ditpsd.kemdikbud.go.id/artikel/detail/menyiapkan-pendidik-profesional-di-era-society-50

https://indonesiabaik.id/infografis/8-platform-pembelajaran-jarak-jauh-solusi-social-distancing

I Nurcholifah - Jurnal Khatulistiwa LP2M, and Undefined 2014. “Strategi Marketing Mix Dalam Perspektif Syariah.†academia.edu (n.d.). https://www.academia.edu/download/55795190/Jurnal_Marketing_Syariah.pdf.

Kacung Wahyudi, and Stit Al-Karimiyyah. Manajemen Pemasaran Pendidikan. Jurnal.Inkadha.Ac.Id. Vol. 05, 2017. https://jurnal.inkadha.ac.id/index.php/kariman/article/view/43.

Kresnoadi. “Sejarah Revolusi Industri 4.0 Dan Apa Itu Era Society 5.0?†Ruang Guru. https://www.ruangguru.com/blog/revolusi-industri-4.0.

Lupiyoadi Rambat, Manajemen Pemasaran Jasa Berbasis Kompetensi, Jakarta: Salemba Empat, 2001

ME Ariwibowo - Scientific Journal Of Reflection:, and Undefined 2019. “Strategi Pemasaran Lembaga Pendidikan Tinggi Swasta.†ojspustek.org 2, no. 2 (2019): 181–190. http://ojspustek.org/index.php/SJR/article/view/64.

Puspita, Y, Y Fitriani, … S Astuti - Prosiding, and undefined 2020. “Selamat Tinggal Revolusi Industri 4.0, Selamat Datang Revolusi Industri 5.0.†jurnal.univpgri-palembang.ac.id (n.d.). https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/3794.

Rania, Darin. “Perjalanan Revolusi Industri 1.0 Sampai 5.0.†https://www.hipwee.com/feature/banyak-disebut-dalam-debat-pilpres-ternyata-ini-lo-perbedaan-revolusi-industri-1-0-sampai-5-0/.

Downloads

Published

2021-02-25

Issue

Vol. 11 No. 1 (2021): Adaara: Jurnal Manajemen Pendidikan Islam

Section

Artikel

Citation Check

License

Authors who publish with Adaara: Jurnal Manajemen Pendidikan Islam agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 

  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.