ANALYSIS OF PACKAGING DESIGN BY INCREASING SALES TURNOVER IN THE PERSPECTIVE OF SHARIA ECONOMICS (STUDY ON UTTON OUTLET JL. GENERAL SUDIRMAN OF BONE REGENCY)
DOI:
https://doi.org/10.30863/iebjournal.v7i1.8554Keywords:
Analysis, Packaging, Increase TurnoverAbstract
Analysis of Packaging Design by Increasing Sales Turnover in a Sharia Economic Perspective. This research aims to find out whether product packaging design can increase sales turnover and whether product packaging design can increase sales turnover from an Islamic economic perspective at the UTTON Store Jl. Jendral Sudirman District. Bone The type of research used in this research is field research because the researcher conducted research directly at the UTTON Outlet, Bone Regency. The data collection techniques used in this research are interviews, observation and documentation. The instruments in the research carried out in this research were interview sheets and documentation sheets. The data analysis techniques used in this research are data reduction, data presentation, verification and drawing conclusions, and the validity of using member checking. The research results show that packaging design increases sales turnover at UTTON Outlets Jl. Jendral Sudirman District. Bone provides packaging that is futuristic in nature and has a contemporary feel, thus increasing customer or customer attraction in addition to the service and taste of the product itself. Islamic economic perspective in increasing sales turnover at the UTTON Outlet Jl. Jendral Sudirman District. Bone by applying the importance of benefit, fairness, simplicity, justice. By applying these principles, packaging design can reflect Islamic values in increasing sales turnover.
References
Astuti, Arista Tri, dkk., “Peningkatan Omset Usaha Keripik Nanas Melalui Pembaharuan Desain Kemasan Dan Penjualan E-Commerceâ€, Jurnal Pengabdian Untuk Mu NegeRI, Vol.5, No.1, Mei 2021.
Bungin, Burhan, Metodologi Penelitian Kualitatif, Jakarta: Raja Grafindo Persada, 2003.Patimbangi, Andi dan Rahma Hidayati Darwis, Metode Penelitian Kualitatif Cet. III; D.I. Yogyakarta; Lintas Nalar, 2022.
Erlyana, Yana, “Analisis Peranan Desain Kemasan Terhadap Brand Identity Dari Sebuah Produk Makanan Lokal Indonesia Dengan Studi Kasus: Produk Oleh-Oleh Khas Betawi ‘Mpo Romlahâ€, journal.ubm.ac.id, e-ISSN, No: 2622 -7436, September2018.
Julianti, Sri,The Art of Packaging, Cet. I , Jakarta, Gramedia Pustaka Utama, 2014.http://repository.unpas.ac.id/33135/5/Bab-2.pdf, dikutip pada tanggal 30 Juli 2022.
Mufrenia, Alfin NF “Pengaruh Desain Produk, Bentuk Kemasan Dan Bahan Kemasan Terhadap Minat Beli Konsumen (Studi Kasus Teh Hijau Serbuk Tocha)â€, Jurnal Ekonomi Manajemen Vol. 2, No. 2, November 2016.
Nurani , Putri Suci Nurani, dkk. “Analisis Desain Kemasan Cheeklit Cream Blush Emina Terhadap Audiens dan Identitas Brandâ€, Journal of Visual Communication Design, Vol. 1 Issue 1, 2021.
Najib, Moh Farid, Agustunus Februadi, Tjetjep Djarnika, Wahyu Rafdinal, Carolina Magdalena Lasambouw, and Neneng Nuryati, ‘Inovasi Desain Kemasan (Packaging) Sebagai Faktor Peningkatan Daya Saing Produk UMKM Di Desa Ciwarua, Kabupaten Bandung Barat’, Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 6.1 (2022), pp. 56–64, doi:10.31849/dinamisia.v6i1.8397
Prameswari, Nadia Sigi, dkk., “Strategi Pembentukan Citra Produk Ukm Melalui Perancangan Desain Kemasan Stick Snack “Sabilla Djayaâ€, Jurnal Desain Komunikasi Visual dan Intermedia, Vol. 03, No.01, Maret2021
Rahmat, Jalaluddin, Metode Penelitian Kualitatif Cet. I; Jakarta: Raja Grafindo Persada, 2000.
Sari, Yuli Lukita dan Cahyo Tri Atmojo, “Pengaruh Desain Produk Terhadap Loyalitas Pelanggan Kafe Di Jombangâ€, Jurnal Pendidikan Ekonomi, Kewirausahaan Bisnis Dan Manajmen, Vol.4, No.2, 2020.
Setiawandari, Niluh Eka Putri, dkk. “Pengembangan Desain Kemasan Produk Untuk Memperluas Pasar Pada Umkm Catering Makanan Tradisionalâ€, Communnity Development Journal, Vol.3, No.2, Juni2022.
Widiati, Ari â€Peranan Kemasan (Packaging) Dalam Meningkatkan Pemasaran Produk Usaha Mikro Kecil Menengah (Umkm) Di “Mas Pack†Terminal Kemasan Pontianakâ€, Jurnal Audit dan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Tanjungpura, Vol. 8, No. 2, 2019.
Yulianti, Sry, ’’ The art of packaging: mengenal metode, teknik dan strategi’’, pt grand media pustaka utama 2014.
Downloads
Additional Files
Published
How to Cite
Issue
Section
Citation Check
License
Authors who publish with Islamic Economic and Business Journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
