Communication Strategy in the Mappetuada Tradition (A Case Study of Macege Urban Village, West Tanete Riattang Subdistrict, Bone District)

Authors

  • Ega Setyawan IAIN Bone, Indonesia
  • Kurniati Abidin IAIN Bone, Indonesia

DOI:

https://doi.org/10.30863/palakka.v1i1.761

Abstract

Abstract

This paper discusses the Communication Strategy in the Mappetuada Tradition (A Case Study of Macege Urban Village, West Tanete Riattang District, Bone Regency). The objective of this study is to determine the communication strategies used in the Mappetuada tradition in Macege Village, West Tanete Riattang Sub-District, Bone Regency and to find out the process of resolving differences of opinion between the two parties in the Mappetuada. This study employed field research by conducting study through interviews, observation and documentation. The sources of data in this study are speakers, cultural figures, and also priest. The data collected were analyzed using qualitative descriptive analysis techniques. The results exposed, 1) There are three strategies used in the Mappetuada, namely the religious approach, cultural approach, and artistic approach. 2) Differences of opinion between the two parties in Mappetuada are very rarely encountered because previously the speaker had been given a briefing related everything that would be discussed, especially in Macege. Even if there is a solution, mediation can be carried out by matching thr data by the speakers and asking the two parties of the family to take part in discussing the problem.

 

Keywords: Communication; Mappetuada; Strategy.

References

Abidin, Yusuf Zainal. (2015). Manajemen Komunikasi. (Filosofi, Konsep, dan Aplikasi). Bandung: Pustaka Setia.

Arifin, Anwar. (1984). Strategi Komunikasi Suatu Pengantar Ringkas, Bandung: Armico.

Cangara, Hafied. (2013). Perencanaan Strategi Komunikasi. Jakarta: PT RajaGrafindo Persada.

Hamidi.(2010). Teori Komunikasi Dan Strategi Dakwah, Malang: UMM Press.

Husain Syarifuddin. (2014). Dinamika Hukum Nikah Kontemporer di Indonesia Saat Ini,. Watampone: PP Al-Qur’an Ar-Rahman.

Ile, Andi Najamuddin Petta. (2018). Prosesi Mappetu Ada Dalam Tradisi Pernikahan Adat Bugis. Makassar : Yayasan Al-Muallim.

Latif, Syarifuddin. (2016). Perkawinan Bugis Tellumpoccoe,Jakarta: Gaung Persada.

Liliweri, Alo. (2011). Komunikasi Serba Ada Serba Makna. Jakarta: Kencana.

Mattulada. (1997). Kebudayaan Kemanusiaan Dan Lingkungan Hidup. Hasanuddin University Press.

Sabiq, Sayyid. (1985). Fikih Sunnah Jilid 6,. Bandung: Al-Ma’Arif.

Sztompka, Piotr. (2017). Sosiologi Perubahan Sosial. Jakarta: Prenada Media Grup.

Downloads

Published

2020-06-21

How to Cite

Setyawan, E., & Abidin, K. (2020). Communication Strategy in the Mappetuada Tradition (A Case Study of Macege Urban Village, West Tanete Riattang Subdistrict, Bone District). Palakka : Media and Islamic Communication, 1(1), 52–67. https://doi.org/10.30863/palakka.v1i1.761

Issue

Vol. 1 No. 1 (2020): Media and Islamic Communication

Section

Articles

Citation Check

License

Authors who publish with Palakka: Media and Islamic Communication agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.