THE INTENSITY OF E-COMMERCE USAGE AND THE CONSUMPTIVE LIFESTYLE OF PSIK 24 STUDENTS FROM AN ISLAMIC  EDUCATION PERSPECTIVE

Alfarizi Wijaya; Nafil Rizq Trianto; Calvin Sahputra Buulolo; Irfan Zaky Muchtar

doi:10.30863/attadib.v7i1.11483

Authors

Alfarizi Wijaya Universitas Negeri Medan, Indonesia
Nafil Rizq Trianto Universitas Negeri Medan, Indonesia
Calvin Sahputra Buulolo Universitas Negeri Medan, Indonesia
Irfan Zaky Muchtar Universitas Negeri Medan, Indonesia

DOI:

https://doi.org/10.30863/attadib.v7i1.11483

Keywords:

e-commerce, consumptive lifestyle, university students, Islamic education, consumer behavior

Abstract

The rapid growth of e-commerce has significantly altered university students' consumption patterns, often facilitating a consumptive lifestyle. This study aims to examine the causal effect of e-commerce usage intensity on the consumptive lifestyle of PSIK 24 students at Universitas Negeri Medan, analyzed through the perspective of Islamic Education. Employing a quantitative approach with a survey method, data were collected via structured questionnaires from a saturated sample of 30 students. The data were analyzed using descriptive statistics and simple linear regression to test the causal relationship. The findings reveal a significant positive effect of e-commerce usage intensity on consumptive lifestyle (p<0.05), accounting for 41% of the variance in students' consumptive behavior. Descriptively, students exhibited high e-commerce engagement and notable consumptive tendencies driven by digital promotions. From an Islamic Education perspective, such behavior reflects israf (excessiveness), which contradicts the principles of wasathiyah (moderation) and qana’ah (contentment). Consequently, students must internalize Islamic values and strengthen self-control to manage their consumption behavior in the digital era responsibly

References

Ariyanto, T., Sholekah, U. R., & Sumiran. (2025). Internalisasi Islamic worldview dalam pendidikan ekonomi Islam: Strategi membangun etos kerja dan kemandirian generasi muda Muslim. Tsaqofah. https://doi.org/10.58578/tsaqofah.v5i5.6797

Arumalaita, D., & Kusuma, K. A. (2025). Pengaruh literasi keuangan, financial self-efficacy, dan fintech payment terhadap pengelolaan keuangan generasi Z. Journal of Business and Economics Research (JBE), 6(1), 63–73. https://doi.org/10.47065/jbe.v6i1.6651

Fauziah, G., & Nurochani, N. (2022). THE INFLUENCE OF SHOPEE'S E-COMMERCE FEATURES ON ISLAMIC CONSUMPTION BEHAVIOR: A CASE STUDY OF STEI STUDENT AR-RISALAH CIAMIS. Syari'ah Economics. https://doi.org/10.36667/se.v6i1.1171.

Hafiza, N., Shoffah, S. N. A., & Saptini, N. (2024). E-commerce memicu maraknya perilaku konsumtif di kalangan mahasiswa Universitas Mataram. Jurnal Dinamika Sosial Budaya, 26(1), 24–35. https://doi.org/10.26623/jdsb.v26i1.8939

Harahap, R., Imsar, I., & Harahap, M. (2025). Analisis Pola Perilaku Konsumsi Generasi Z Terhadap Produk Fashion Uniqlo: Tinjauan Ekonomi Islam. Journal of Business and Economics Research (JBE). https://doi.org/10.47065/jbe.v6i1.6917.

Hunaifi, N., Mauliana, P., Firmansyah, R., Komalasari, Y., Sulastriningsih, R. D., & Dewi, S. W. K. (2024). Dampak media sosial terhadap perilaku konsumtif remaja di era digital. Tabsyir: Jurnal Dakwah dan Sosial Humaniora, 5(3), 161–174. https://doi.org/10.59059/tabsyir.v5i3.1412

Lorenza, R. Y., & Lestari, S. (2023). Kontrol diri dan konformitas sebagai prediktor perilaku konsumtif mahasiswa dalam berbelanja di e-commerce. Psycho Idea, 21(1). https://doi.org/10.30595/psychoidea.v21i1.15752

Nababan, A., Hutabarat, W., Simanjuntak, R., Fajri, Y., Konsumtif, P., Literasi, M., & K. (2025). Analisis Pengaruh Penggunaan E-wallet terhadap Pola Konsumsi Mahasiswa Universitas Negeri Medan di Era Digital. Jurnal Pengabdian Masyarakat dan Riset Pendidikan. https://doi.org/10.31004/jerkin.v4i1.2943.

Nadhifah, S. N., & Syakur, A. (2025). Etika konsumsi dan tantangan hedonisme dari perspektif Al-Qur'an dan hadis. Jurnal Ekonomi & Ekonomi Syariah, 8(1), 557. https://doi.org/10.36778/jesya.v8i1.1928

Putra, T. A., & Sunarmi. (2024). Pengaruh fitur paylater dan literasi keuangan terhadap perilaku konsumtif mahasiswa akuntansi. Journal of Business and Economics Research (JBE), 5(3), 331–339. https://doi.org/10.47065/jbe.v5i3.5628

Putri, K., Zahara, N., & Mulyeni, S. (2025). Pengaruh E-Commerce terhadap Perilaku Konsumtif. MASMAN Master Manajemen. https://doi.org/10.59603/masman.v3i1.685.

Qurotaa’yun, Z., & Krisnawati, A. (2019). Pengaruh Literasi Keuangan Terhadap Perilaku Konsumtif Generasi Milenial Di Kota Bandung. JAF- Journal of Accounting and Finance. https://doi.org/10.25124/jaf.v3i1.2167.

Rahmi, H. A., & Chairani, L. (2025). Problematic internet use dalam perspektif psikologi: Kajian literatur. Jurnal AL-AZHAR Indonesia Seri Humaniora, 10(3). https://doi.org/10.36722/sh.v10i3.4678

Ranaswijaya., & Soleha. (2023). Analysis of Monzer Kahf's thoughts on the phenomenon of consumption in modern society. Al-Falah: Journal of Islamic Economics, 8(1). https://doi.org/10.29240/alfalah.v8i1.6855

Salsabilla, D. I., & Fakhrina, A. (2025). Paradox of consumption in Islamic economics: Between the anti-israf principle and financial policies. Journal of Religious Policy, 4(2), 289–314. https://doi.org/10.31330/repo.v4i2.117

Suprapto, S. (2020). Pengaruh religiusitas terhadap resiliensi pada santri di pondok pesantren. Cognicia. https://doi.org/10.22219/cognicia.v8i1.11738.

Wati, A., & Ningsih, S. H. (2023). Analisis hukum ekonomi syariah dalam transaksi paylater pada aplikasi Shopee. https://doi.org/10.37968/jhesy.v2i1.434

Yunus, M. (2024). Pengaruh religiusitas dan gaya hidup terhadap perilaku konsumtif mahasiswa Prodi Hukum Ekonomi Syariah STAI Jamiatut Tarbiyah Lhoksukon. Ameena Journal, 2(2). https://doi.org/10.63732/aij.v2i2.60

Zayyadi, M., Hasanah, M., Candrasasi, A., & Putri, C. (2025). Hubungan antara kontrol diri dan perilaku konsumtif pada mahasiswa. Fukuri: Journal of Psychology. https://doi.org/10.53088/fukuri.v1i1.1549.