PRICE DETERMINATION IN MOBILE PHONE TRADING TRANSACTIONS: AN ISLAMIC ECONOMICS PERSPECTIVE
DOI:
https://doi.org/10.30863/al-tsarwah.v9i1.12275Keywords:
Price Determination, Buying and Selling, Islamic Economics, Pricing StrategyAbstract
Pricing is an essential aspect of buying and selling activities that must uphold the principles of justice, honesty, and transparency in accordance with Islamic economics. This study aims to analyze the pricing mechanism, the pricing strategies implemented, and their conformity with the principles of Islamic economics. This study employed a qualitative field research approach. Data were collected through observation, interviews, and documentation, and were analyzed using the Miles and Huberman data analysis model. The findings indicate that pricing is determined based on distributor prices, distribution costs, and reasonable profit margins. The pricing strategies implemented include competitive pricing, discounts, bundling promotions, low-price add-on programs, purchase bonuses, and service quality improvement. These practices comply with the principles of Islamic economics by promoting justice, honesty, transparency, and public benefit (maslahah), while avoiding elements of riba (usury), gharar (uncertainty), tadlis (deception), and ihtikar (hoarding). The pricing strategies implemented by 88 Cellular Group are consistent with the principles of Islamic economics, as they are not solely profit-oriented but also promote fair and ethical business transactions. Business practitioners are encouraged to consistently uphold Islamic principles in pricing strategies to enhance consumer trust and foster sustainable business practices.
References
Akmal Saputra, General Manager Toko 88 Celluler Group, Watampone, Wawancara, (Watampone, 20 November 2025)
Al-Ayyubi, S., & Harnidar, E. (2023). Maqasid Al-Sharia in The Distribution of Property. Jurnal Ilmiah Al-Tsarwah, 78-92.
Analia, F., Wahab, A., & Masse, R. A. (2023). Mekanisme penetapan harga yang adil dalam ekonomi: Sharia fair pricing mechanism in sharia economy. JEPA: Journal of Economic, Public, and Accounting, 5(2), 154–163
Astrin, L., & Wahyudi, A. (2024). Intervensi pemerintah terhadap harga gabah. Reslaj: Religion Education Social Laa Roiba Journal, 6(3), 1586–1598.
Birusman, M. (2017). Harga dalam perspektif Islam. Mazahib, 4(1), 86–99
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
Fauzi, A. A., & Sijabat, Y. P. (2023). Pengaruh harga produk dan promosi terhadap keputusan pembelian konsumen TikTok Shop di Kota Magelang. Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif, 2(1), 51–62.
Fuadi, M., Marliyah, Falahuddin, & Mutia, I. (2021). Mekanisme penetapan harga jual beli hasil pertanian dalam perspektif ekonomi Islam di Kabupaten Aceh Utara. Jurnal EMT KITA, 5(2), 99–104.
Feni Slamet Riyanty, "Strategi Penetapan Harga Pada Pedagang Sembako Dalam Perspektif Ekonomi Islam (Studi Kasus Pada Pasar Jatilawang Kabupaten Banyumas)", (Skripsi, Jurusan Ekonomi dan Keuangan Islam, Universitas Islam Negeri Prof K.H Saefuddin Zuhri Purwokwerto, Purwokerto, 2022). h. 12.
Has, M. H. (2020). Riba dalam perspektif Al-Qur'an. Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam, 1(2), 32–42.
Hidayah, S. M. (2020). Penentuan jual beli dalam ekonomi Islam (Skripsi, Universitas Muhammadiyah Surakarta).
Ihsan, A., & Firdaus, F. (2019). Kontribusi Industri Rumahan dalam Meningkatkan Pertumbuhan Ekonomi di Kota Watampone. Jurnal Ilmiah Al-Tsarwah, 2(2), 183-206.
Mardhiyah, A., & Hariasih, M. (2024). Harga promosi, kepercayaan, dan gratis ongkos kirim mendorong keputusan pembelian di Indonesia. INTERACTION: Communication Studies Journal, 1(2), 266–285.
Muttaqin, F. (2024). Potensi pasar tradisional dalam peningkatan ekonomi masyarakat berdasarkan prinsip ekonomi syariah (Studi pada Pasar Subuh Lueng Putu Bandar Baru Pidie Jaya) (Skripsi, Universitas Islam Negeri Ar-Raniry).
Muslimin, S., Zainab, & Jafar, W. (2020). Konsep penetapan harga dalam perspektif Islam. Al-Azhar Journal of Islamic Economics, 2(1), 1–11.
Prabowo, S., Sopiah, & Zagladi, A. N. (2025). Pengaruh harga dan kuantitas terhadap penjualan yang dimediasi oleh promosi. Jurnal Pendidikan Ekonomi Manajemen dan Keuangan, 9(1), 5–20.
Qolbi, A. U., Awali, H., Stiawan, D., & Devy, H. S. (2023). Penerapan prinsip-prinsip ekonomi syariah pada pasar tradisional di Indonesia. Sahmiyya: Jurnal Ekonomi dan Bisnis, 2(1), 19–30.
Riki Kurniawan, Estella Elora Akbar , and Lisa Efriana , "Analisis Mekanisme Penetapan Harga Jual Dalam Perspektif Prinsip-Prinsip Ekonomi Syariah", Jurnal Az-Zahra,Vol. 2, No. 4, Agustus 2023, h. 2 .
Syakir, A. S. H., Nisa, H., & Maisyhuri. (2025). Analisis mekanisme penetapan harga jual dalam perspektif prinsip ekonomi syariah: Studi kasus pada pasar modern di Kabupaten Bone. Journal of Islamic Economic Studies, 1(2), 161–173.
Soraya, Z., Nasrullah, N., & Ayu, N. A. (2023). ANALISIS KINERJA KEUANGAN PENGELOLAAN DANA DESA BERDASARKAN RASIO KEMANDIRIAN DAN RASIO EFEKTIVITAS PADA DESA KANREAPIA KECAMATAN TOMBOLOPAO KABUPATEN GOWA. Jurnal Ilmiah Al-Tsarwah, 27-36.
Sari, L. M. (2024). Penetapan harga jual buah Pasar Seputih Raman dalam perspektif etika bisnis Islam (Skripsi, Institut Agama Islam Negeri Metro).
Sugiyono. (2022). Metode penelitian kualitatif (Edisi ke-3). Alfabeta
Suci Putri Utami, Titin Agustin Nengsih, dan Muthmainnah Muthmainnah, "Mekanisme Penetapan Harga Jual Dalam Perspektif Prinsip-Prinsip Ekonomi Syariah (Di Toko Berkah Jl. Depati Parbo Jambi)", Jurnal Penelitian Ilmu Ekonomi Dan Keuangan Syariah, Vol. , No.4, November 2023, h. 32 - 47.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 fatiha sari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal Ilmiah Al-Tsarwah agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
