The Meanig of ‘Halal’ from the Perspective of Business Actors in the Post-BPJPH Era: A Qualitative Phenomenological Analysis
DOI:
https://doi.org/10.30863/aliqtishad.v17i1.10378Keywords:
BPJP, Halal, MUI, MSMEs.Abstract
This research is a qualitative phenomenological analysis of the meaning of 'halal' from the perspective of business actors in Indonesia following the enactment of Law Number 33 of 2014 concerning Halal Product Assurance (UU JPH). This research focuses on the lived experiences and meaning-making of business actors after the certification authority shifted from the Indonesian Ulema Council (MUI) to the Halal Product Assurance Agency (BPJPH). Using a methodology focused on in-depth understanding, this report identifies a paradigm shift from a voluntary community initiative to a mandatory state mandate, and examines how the meaning of 'halal' has shifted from a mere religious obligation to a strategic economic asset. Key findings indicate a dissonance between the narrative of bureaucratic convenience used by the government and the practical realities on the ground, particularly for Micro, Small, and Medium Enterprises (MSMEs). This analysis concludes that while the new policy aims to protect consumers and increase global competitiveness, there is a risk of losing certification's legitimacy if fundamental issues related to the integrity of the process, particularly in self-declaration schemes, are not comprehensively addressed. This research provides strategic recommendations for regulators and stakeholders to bridge these organizations and build a sustainable and trusted halal ecosystem.
References
Ahmadi. (2018). Perspektif Insider/Outsider dalam Studi Agama (Mengurai Gagasan Kim Knott). Jurnal Al Himayah, 2(2), 191–204. http://journal.iaingorontalo.ac.id/index.php/ah
Alfi Syahrah Siregar. (2016). PENGARUH LITERASI HALAL DIGITAL DAN ATRIBUT DESTINASI HALAL TERHADAP NIAT BERKUNJUNG KEMBALI DIMEDIASI KEPERCAYAAN. Universitas Pendidikan Indonesia.
Andrean, R., Mahfuzh, N., Kamal, A. M. Al, & Abdi, H. I. (2024). Determinants Analysis of Purchase Intention of Halal Cosmetic Products : A Theory of Planned Behavior Approach ( Study Among Universiti Utara Malaysia Students ). 351–364.
Aprilia, H. D. (2024). Analisis SWOT Implementasi Program Halal Self Declare untuk Meningkatkan Pangsa Pasar UMKM di Kecamatan Pulung.
Artikel, I. (2024). Tantangan Sertifikasi Halal pada Pelaku Usaha Mikro Kecil dan Menengah ( UMKM ) Produk Pangan di Kabupaten Pamekasan. 02(05), 222–242.
Aslan, H. (2023). The influence of halal awareness, halal certificate, subjective norms, perceived behavioral control, attitude and trust on purchase intention of culinary products among …. International Journal of Gastronomy and Food Science. https://www.sciencedirect.com/science/article/pii/S1878450X23000689
Aula, I., & Anwar, A. Z. (2024). Pengaruh Religiusitas , Literasi Halal dan Perilaku konsumen Terhadap Keputusan Pembelian Produk Makanan Halal Pada Masyarakat di Jawa Tengah. 09(02), 341–355. https://doi.org/10.37366/jespb.v9i02.1811
BPJPH. (2024). Keputusan Kepala BPJPH No.14 Tahun 2024 Tentang Perubahan Ketiga Atas Keputusan Kepala BPJPH No. 141 Tahun 2021 Tentang Penetapan Tarif Layanan Badan Layanan Umum Badan Penyelenggara Jaminan Produk Halal. Bpjph.
Bux, C., Varese, E., Amicarelli, V., & Lombardi, M. (2022). Halal food sustainability between certification and blockchain: A review. In Sustainability. mdpi.com. https://www.mdpi.com/2071-1050/14/4/2152
Chulsum Layyinatul Chasanah, & Shofiyullah Muzammil. (2024). Studi Komparasi Regulasi Sertifikasi Halal oleh Majelis Ulama Indonesia (MUI) dan Badan Penyelenggara Jaminan Produk Halal (BPJPH). Maslahah : Jurnal Manajemen Dan Ekonomi Syariah, 3(1), 138–149. https://doi.org/10.59059/maslahah.v3i1.1947
Dewi, A. (2024). Green Halal: sinergi Industri Halal dan Pembangunan Berkelanjutan. An-Natiq Jurnal Kajian Islam Interdisipliner, 4(2), 119–130.
Dinar Standard. (2022). State of the Global Islamic Economy Report: Unlocking Opportunity. State of the Global Islamic Economy Report 2020/21, 4–202. https://haladinar.io/hdn/doc/report2018.pdf
Effasa, A. S., Mazidah, N., & Rochmayanti, D. (2023). Halal Certification Assistance for MSMEs in Facing the 2024 Halal Mandatory in Bojonegoro Regency East Java. Mattawang: Jurnal Pengabdian Masyarakat, 4(4), 392–396. https://doi.org/10.35877/454ri.mattawang2256
Fathoni, M. A. (2020). Potret Industri Halal Indonesia: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 6(3), 428. https://doi.org/10.29040/jiei.v6i3.1146
Febriani, V. (2019). Problematika Pendaftaran Sertifikasi Halal Bagi UMKM. Universitas Islam Negeri Syarif Hidayatullah Jakarta.
Firdayanti; Abdulhanaa; Ida Farida. (2025). Dampak Sertifikasi Halal Pelaku Usaha Warung Makan Terhadap Kebiasaan Konsumsi Masyarakat : Konsumen Warung Makan Watampone. J-CEKI : Jurnal Cendekia Ilmiah, 4(3), 1467–1473.
Fitri, R., Sudarmiatin, S., & Zonna Lia, D. A. (2023). Urgency of Halal Certification on the Performance of MSMEs. Journal of Economics, Finance and Management Studies, 06(10), 4775–4782. https://doi.org/10.47191/jefms/v6-i10-12
Habibie, M. H. (2023). Pelaksanaan Sertifikasi Halal Terhadap Usaha Mikro Kecil Menengah (Umkm) Di Kota Padang. Ekonomi Islam, 14(2), 222–245. https://doi.org/10.22236/jei.v14i2.9266
Halal MUI (LPPOM MUI). (n.d.). Alur Proses Sertifikasi Halal di Indonesia.
Halal MUI (LPPOM MUI). (2024). Prosedur dan Alur Sertifikasi Halal MUI. LPPOM SULAWESI SELATAN Leading in Halal Assurance Solutions. https://lppomsulsel.or.id/prosedur-dan-alur-sertifikasi-halal-mui/
Hasan, M R, & Latif, M. S. A. (2024). Towards a Holistic Halal Certification Self-Declare System: An Analysis of Maqasid al-Sharīʿah-Based Approaches in Indonesia and Malaysia. Mazahib, 23(1). https://journal.uinsi.ac.id/index.php/mazahib/article/view/6529
Hasan, Maisyarah Rahmi, Jailani, M. R., Sultan, U. I. N., Muhammad, A., & Samarinda, I. (2024). The Problem of Implementing Self Declared Halal Certification for Micro and Small Enterprises Introduction Product Guarantee Law , which has been in effect since 2019 . from this group , which is known to support the community ’ s Law , many business acto. 8(1), 1–25.
Hasibuan, Z. E. (2020). Urgensi Sertifikasi Halal Pada Makanan. Jurnal El-Qanuniy: Jurnal Ilmu-Ilmu Kesyariahan Dan Pranata Sosial, 6(1), 52.
Jamaluddin, J., Hidayatulloh, H., Zaini, A., & Sanawi, S. (2022). The problems of implementing Halal certification through the self-declaration program for MSMEs in Indonesia: A Case Study. International Journal of Advances in Social and Economics, 4(1), 30–36. https://doi.org/10.33122/ijase.v4i1.221
Jefri, M., & Fitri, L. E. (2024). Pengaruh Pemahaman, Kesadaran, Biaya dan Regulasi Terhadap Keputusan Pelaku Usaha Melakukan Sertifikasi Halal Self Declare. Iltizam Journal of Shariah Economic Research, 8(1), 80–93.
Kamsari, D. H. A. (2020). Mekanisme Pengajuan Sertifikasi Halal dan Fasilitasi Halal Bagi UMK. Jakarta, Badan Penyelenggara Jaminan Produk Halal, 1–28. https://ayomulai.com/wp-content/uploads/2022/03/Materi_Pak_Amru_compressed.pdf
Karyani, E., Geraldina, I., Haque, M. G., & Zahir, A. (2024). Intention to adopt a blockchain-based halal certification: Indonesia consumers and regulatory perspective. Journal of Islamic Marketing, 15(7), 1766–1782. https://doi.org/10.1108/JIMA-03-2023-0069
Kementerian, A. (2024). Sihalal. Https://Ptsp.Halal.Go.Id/.
Koeswinarno, dkk. (2020). Sertifikasi Halal Yes or No.
Komite Nasional Keuangan Syariah. (2018). Masterplan Ekonomi Syariah Indonesia 2019-2024. Kementerian Perencanaan Pembangunan Nasional/ Badan Perencanaan Pembangunan Nasional, 1–443. https://knks.go.id/storage/upload/1573459280-Masterplan Eksyar_Preview.pdf
Kristin, O. V, Harmen, H., Indriani, R., & ... (2024). Analisis Dampak Sertifikasi Labelisasi Halal Terhadap Perkembangan Umkm Di Bangkalan. Jurnal Masharif Al …, 9(204), 1516–1528. https://journal.um-surabaya.ac.id/Mas/article/view/22814%0Ahttps://journal.um-surabaya.ac.id/Mas/article/download/22814/7914
Laili, D. N. F., & Fajar, F. (2022). Analisis Problematika Pelaksanaan Sertifikasi Halal Bagi Pelaku Umkm Di Bangkalan. Masyrif : Jurnal Ekonomi, Bisnis Dan Manajemen, 3(2), 147–155. https://doi.org/10.28944/masyrif.v3i2.789
Limenta, M., Edis, B. M., & Fernando, O. (2018). Disabling Labelling in Indonesia: Invoking WTO Laws in the Wake of Halal Policy Objectives. World Trade Review, 17(3), 451–476. https://doi.org/10.1017/S1474745617000167
Loussaief, A., Ying-Chao Lin, J., Phuc Dang, H., Bouslama, N., & Cheng, J. M. S. (2023). Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-10-2022-0868
LPPOM MUI, 2025. (2025). Menyoal kehalalan makanan dari luar negeri 36. Jurnal Halal : Halal Is My Life, 171, 1–45. https://halalmui.org/wp-content/uploads/2025/01/Jurnal-Halal-171-1.pdf
Maghfuroh, N. L., Qanita, A., & Muhammad, Z. (2024). Implementation of muslim personal financial management in the context of halal financial education. Journal of Halal Product and Research, 7(1), 83–90. https://doi.org/10.20473/jhpr.vol.7-issue.1.83-90
Maulana, D. F. (2024). Penerapan Regulasi Jaminan Produk Halal di Indonesia: Tinjauan Kemaslahatan dalam Negara Kebhinnekaan. IN RIGHT Jurnal Agama Dan Hak Azazi Manusia, 13(2), 325–349.
Muhtadi, T. Y. (2020). Perbandingan Mekanisme Sertifikasi Produk Halal Antara Indonesia Dengan Malaysia. Jurnal Penelitian Dan Karya Ilmiah, 10(1), 32–43. https://doi.org/10.33592/pelita.vol10.iss1.500
Nur, M. R. T., Fathoni, M. A., & Sari, L. P. (2021). The Impact of Awareness, Lifestyle and Halal Certification on The Buying Interests of MSME’s Halal Food Products in DKI Jakarta. El-Barka: Journal of Islamic Economics and Business, 4(2), 156–189. https://doi.org/10.21154/elbarka.v4i2.3207
Nurrosyidah, I. H., & Syakur, A. (2024). Challenges and prospects for implementing halal principles in the jamu industry in Indonesia. Journal of Halal Product and Research, 7(1), 104–112. https://doi.org/10.20473/jhpr.vol.7-issue.1.104-112
Pratikto, H., Agustina, Y., & ... (2023). The Influence of Various Factors on MSME Halal Certification Behavior: An Analysis With Intention as an Intervening Variable. International Journal of …. https://openaccessojs.com/JBReview/article/view/3444
Prawiro, A., & Fathudin. (2023). Challenges in the Halal Industry Ecosystem: Analyzing the Halal Certification Process for Micro, Small, and Medium Enterprises in Lombok, West Nusa Tenggara. Mazahib Jurnal Pemikiran Hukum Islam, 22(2), 431–484. https://doi.org/10.21093/mj.v22i2.7010
Ramadhani, A. (2022). Implementasi Kewajiban Sertifikasi Halal Pada Produk Makanan dan Minuman UMKM di Kecamatan Beji Depok Studi Implementasi Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal (Vol. 15, Issue 2).
Sadiyah, S., & Erawati, E. (2024). Effectiveness of Halal Traceability and Self-Declared Certification on Indonesian MSMEs Performance. Indonesian Journal of Islamic Economic Law, 1(2), 72–90. https://doi.org/10.23917/ijoel.v1i2.4816
Santosa, C. W., Fahma, F., & Damayanti, R. W. (2022). Effect of Halal Certification on Logistic Performance and Financial Performance. Jurnal Teknik Industri, 24(2), 117–128. https://doi.org/10.9744/jti.24.2.117-128
Saputri, B. M., & Astutik, R. (2024). Dampak Sertifikasi Halal Terhadap Peningkatan Kelas UMKM di Indonesia: Sebuah Kajian Literatur. Seminar Nasional Potensi Dan …, 72–81. https://seminar.umpo.ac.id/index.php/SEMNASPSP2KD/article/view/918%0Ahttps://seminar.umpo.ac.id/index.php/SEMNASPSP2KD/article/download/918/663
Soehardi, D. V. L. (2023). The Urgency of Digital Literacy in Character Education Through Halal Lifestyle Content. … Conference on Islamic Education, 1. https://journal.iaingorontalo.ac.id/index.php/picie/article/view/4745%0Ahttps://journal.iaingorontalo.ac.id/index.php/picie/article/download/4745/2106
Spradley, P., & Huberman, M. (2024). Kajian Teoritis tentang Teknik Analisis Data dalam Penelitian Kualitatif. Journal of Management, Accounting and Administration, 1(2), 77–84.
Yuanitasari, D., Sardjono, A., & Susetyo, H. (2023). TANTANGAN REGULASI HALAL UNTUK PELAKU USAHA MIKRO DAN KECIL: SEBUAH STUDI SOCIO-LEGAL DI KUPANG NUSA TENGGARA TIMUR. Acta Diurnal Jurnal Ilmu Hukum Kenotariatan Dan Ke-PPAT-An, 6(2), 254–267. https://doi.org/10.23920/acta.v6i2.1474
Downloads
Published
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Al-Iqtishad: Jurnal Ekonomi Syariah agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
