The image of Islamic boarding schools: An effort to improve through the implementation of public relations

Authors

  • Irfan Maulana Universitas Islam Negeri Sultan Maulana Hasanuddin Banten, Indonesia
  • Supardi Supardi Universitas Islam Negeri Sultan Maulana Hasanuddin Banten, Indonesia
  • Juhji Juhji Universitas Islam Negeri Sultan Maulana Hasanuddin Banten, Indonesia https://orcid.org/0000-0003-3781-7252
  • Tri Ilma Septiana Universitas Islam Negeri Sultan Maulana Hasanuddin Banten, Indonesia

DOI:

https://doi.org/10.30863/ajmpi.v12i1.2394

Keywords:

Image of Islamic boarding schools, public relations, public relations management

Abstract

This study aims to describe the implementation of public relations management in improving the image of Islamic boarding schools. The research method used is a descriptive qualitative case study. This research was conducted at Tarbiyatul Mubtadiin Islamic Boarding School, Pasirnangka Tigaraksa, Tangerang, Banten Province. The informants of this study were the pesantren leaders, the head of the public relations department, the administrators of the pesantren, the teachers' administrators, the students' parents, and the surrounding community: the researcher's research instruments, interview guidelines, and observation guidelines. Data analysis includes data reduction and presentation, as well as concluding. The research results indicate that public relations management at Tarbiyatul Mubtadiin Pesantren Pasirnangka Tigaraksa Tangerang is very influential in improving the image of the pesantren, with a sound management system in the form of planning, implementation, and evaluation. All programs can run according to their original purpose. Public relations management at Tarbiyatul Mubtadiin Islamic Boarding School, Pasirnangka Tigaraksa Tangerang, is very effective both in implementation and the results obtained. Although several challenges and obstacles must be faced, all of them can be overcome with a sound public relations management system to achieve a good image.

References

Antonakis, John. ‘Transformational and Charismatic Leadership’. The Nature of Leadership, 2012, 256–88.

Bell, R. Mark. ‘Charismatic Leadership Case Study with Ronald Reagan as Exemplar’. Emerging Leadership Journeys 65, no. 1 (2013): 83–91.

Brammer, Stephen, Gregory Jackson, and Dirk Matten. ‘Corporate Social Responsibility and Institutional Theory: New Perspectives on Private Governance’. Socio-Economic Review 10, no. 1 (2012): 3–28.

Chotimah, Chusnul. ‘Strategi Public Relations Pesantren Sidogiri Dalam Membangun Citra Lembaga Pendidikan Islam’. ISLAMICA: Jurnal Studi Keislaman 7, no. 1 (2012): 186–210.

Dozier, David M., Larissa A. Grunig, and James E. Grunig. Manager’s Guide to Excellence in Public Relations and Communication Management. Routledge, 2013.

Fayol, Henri. General and Industrial Management. Ravenio Books, 2016.

Hakiki, Siti Nur. ‘Kepemimpinan Kiai Sebagai Personal Branding Pesantren Dalam Perspektif Public Relation (Humas)’. Fikrotuna 8, no. 2 (2018): 891–903.

Jatmikowati, Sri Hartini, Praptining Sukowati, Ahmad Iwan Zunaih, and Vicky Nelwan. ‘Kiai Leadership Model in the Development Strategy of the Participants’. International Journal of Recent Technology and Engineering (IJRTE) 8, no. 2S (2019): 579–86.

Juhji, Juhji, Febrianty Febrianty, Nurhana Marantika, Rendra Gumilar, Lisa Palindih, Apud Apud, Hastuti Marlina, Abdul Kholik, and Opan Arifudin. Manajemen Humas Sekolah. Widina Bhakti Persada Bandung, 2020.

Kathy Fitzpatrick, J. D., Jami Fullerton, and Alice Kendrick. ‘Public Relations and Public Diplomacy: Conceptual and Practical Connections’. Public Relations Journal 7, no. 4 (2013): 1–21.

Muchtar, Khoiruddin, and Dedi Herdiana. ‘Peran Dan Strategi Humas Perguruan Tinggi Islam Di Kota Bandung’. Anida (Aktualisasi Nuansa Ilmu Dakwah) 15, no. 2 (2016): 317–38.

Pamungkas, Alem Joko, and Hasta Mardi Setiawan. ‘Strategi Public Relations Dalam Membangun Citra Positif (Studi Empiris Pada Pondok Pesantren Modern Darul Amanah Sukorejo Kabupaten Kendal)’. Jurnal Egaliter 2, no. 03 (2018).

Sukoco, Iwan. ‘Fungsi Public Relations Dalam Menjalankan Aktivitas Corporate Social Resposibility’. JDM (Jurnal Dinamika Manajemen) 4, no. 2 (2013).

Sutrisno, Sutrisno, Dwi Cahyono, and Nurul Qomariah. ‘Analisis Kualitas Pelayanan, Kepercayaan Serta Citra Koperasi Terhadap Kepuasan Dan Loyalitas Anggota’. Jurnal Sains Manajemen Dan Bisnis Indonesia 7, no. 2 (2017).

Tamam, Badrut, Z. Fathorrahman, and Khoirus Sholeh. ‘Manajemen Humas Dalam Meningkatkan Partisipasi Masyarakat: Di Madrasah Diniyah Awwaliyah Nurul Holil Panyirangan-Pangarengan’. KABILAH: Journal of Social Community 6, no. 1 (2021): 61–83.

Terry, George R., and Leslie W. Rue. ‘Principles of Management, Terj’. GA Ticoalu, Jakarta: Bumi Aksara, 2010.

Tukijan, Tukijan. ‘Implementasi Manajemen Humas Di Pondok Pesantren Islam Nurul Huda Dan Pondok Pesantren an Nahl-Karangreja Kabupaten Purbalingga’. Thesis, IAIN Purwokerto, 2017.

Ubaedullah, Dudun. ‘Strategi Membangun Citra Pesantren’. Edukasiana 11, no. 1 (2018): 47–60.

Downloads

Published

2022-02-28

Issue

Vol. 12 No. 1 (2022): Adaara: Jurnal Manajemen Pendidikan Islam

Section

Artikel

Citation Check

License

Authors who publish with Adaara: Jurnal Manajemen Pendidikan Islam agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 

  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.