KOMPETENSI MANAJERIAL DALAM MEMBANGUN CITRA SEKOLAH DI SEKOLAH MENENGAH PERTAMA ISLAM AL-FALAH KOTA JAMBI

Abstract

This study aims to analyze the managerial competence of the principal at Al-Falah Islamic Junior High School (SMP) Jambi, analyze the image of Al-Falah Islamic Junior High School (SMP) Jambi in the eyes of the community and analyze the principal's efforts to build the school's image at Al-Falah Islamic Junior High School (SMP) Jambi. The method used is qualitative research with data collection techniques in the form of observation, interviews, and documentation. The collected data are analyzed through data reduction, data presentation, and drawing conclusions. The results of the study indicate that: the managerial competence of the principal at Al-Falah Islamic Junior High School Jambi has shown positive results in several important aspects. The principal has succeeded in planning, organizing, leading, and supervising school activities well, especially in terms of managing human resources and facilities and infrastructure. Second, the image of Al-Falah Islamic Junior High School Jambi in the eyes of the community tends to be positive. The community views this school as an educational institution that prioritizes Islamic values, discipline, and character building for students. The school's success in religious and social programs also strengthens its positive image. Third, the principal has made various efforts to build the image of SMP Islam Al-Falah Jambi through a religious-based approach, improving academic quality, strengthening relationships with parents and the community, and active promotion through social media. In addition, the principal also pays attention to giving awards to outstanding students and improving school facilities. However, there are several things that need to be improved, such as the management of physical facilities and further utilization of technology in supporting the learning process and school image.