Implementasi Pemasaran Pendidikan Berbasis Media Digital di SMAN 3 Ponorogo

Authors

  • Nio Nilasari Nur Valentin IAIN Ponorogo, Indonesia
  • Muhammad Asrori IAIN PONOROGO, Indonesia
  • Faris Nurhabib IAIN PONOROGO, Indonesia

DOI:

https://doi.org/10.30863/ajmpi.v15i1.7574

Keywords:

Marketing, Digital Media

Abstract

Digital media in marketing educational services is a form of technological development so that the dissemination of information becomes wider. With the competition between institutions, institutions need to develop effective marketing strategies, one of which is by utilizing technological developments, namely digital media. Educational institutions market their products and services through digital media can be a solution in achieving marketing planning from the educational institution itself by using various digital marketing concepts so that the planned program can be realized. This study was conducted to describe the marketing strategy carried out by SMAN 3 Ponorogo in order to realize a marketable and sellable educational institution through the advantages of digital media. The research method used in this study is qualitative using interview methods, observation and document studies to collect data. In this study, data sources were obtained through respondents, namely the principal, vice principal, teachers, students and the community. Data analysis using miles, Huberman and saldana. In data collection using data condensation, data display and data verification. The purpose of this study is to determine how educational marketing management in realizing a marketable and sellable educational institution, to find out how to implement educational marketing through digital media. This study resulted in the implementation of educational marketing at SMAN 3 Ponorogo by branding a superior program, namely the international class program, implementing online and offline-based learning through digital media, and maximizing content uploaded on social media and providing good service to education consumers.

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Published

2025-04-19

Issue

Vol. 15 No. 1 (2025): Islamic Education Management

Section

Artikel

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